By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses .Business owners who spent time and money building their Face book Page discovered in 2013, that Face book is showing their posts to just a tiny fraction of their fans. If they want all their Face book fans to see their posts, they now need to pay Facebook. Face book owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset. Follow your intuition, take risks. If you make easy and safe choices, very little worth remembering will ever happen. Understand what people want. What do they see in your technological innovation and the fundamental problem you are trying to solve?.Get lucky. Even with a great idea, an amazing team and solid execution, a little bit of luck comes in handy.With smaller investment with technology enabled business model big companies can be run. Uber world largest Taxi Company owns no taxi. Airbnb the largest home renting company owns no home .That means future rivals won’t have to invest heavily on tangible assets either. Many new ideas are taking shape in the business world. The social entrepreneurship has in the raise. From exploration of industrial waste to local sourcing techniques, Anthill Creations helps local bodies keep costs within budget for more beautiful playgrounds. Bridges of Sports is trying to train children from tribal and underserved communities. The other participants in this incubation programme were Delhi-based Manzil Mystics (music for kids) and Slam Out Loud (poetry, dance, performing arts for kids). From Chennai there was Madhi Foundation and from Pune there was Leadership For Equity, both working to improve teaching in government schools. RightWalk Foundation is aimed at getting the Right to Education implemented, while billionBricks and Eco-habitats are focused on affordable housing for all.
Here’s a suggestion: Draw up a list of the 3000 most influential people in your marketplace. These people could include high quality prospective clients or maybe influential introducers; introducers are people who can recommend you to lots of buyers. Then, put a plan together that will allow you to earn their attention. This targeted approach takes time, but the rewards are enormous. Don’t believe me? Okay, think how different your business would look, of you had already done this, and you could now pick up the phone and talk to the most influential people in your industry! It’s a game-changer.Everyone knows that quality never comes cheap. We have been trained from childhood to believe that if something looks too good to be true, it is too good to be true. Promising people a high quality service for a low fee, creates doubt. That’s the last thing you want to happen in the mind of your prospective clients. I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them. The reason we call these kind of physically striking people ‘attractive’ is that they literally attract the attention and also the interest of other people. So, you might be wondering at this point, what this has to do with you and your marketing? The most successful businesses all use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers. The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make your offering the most attractive to potential clients.In my experience, business owners often assume that the service they offer to potential clients is superb, when in reality it’s pretty average, when compared to what their competitors are offering. One of the reasons for this, is that a key way service providers gather feedback on their competitors, is when they speak with former clients of their competitors.An accountant, for example, speaking with the disgruntled, former client of one of her competitors is likely to get a very biased, worst case scenario view .The key is to find out what you’re really up against and then beat it by adding massive value.