By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Facebook, WhatsApp and Telegram now play key roles. Breaking from traditional methods, social media is playing a huge role in the civic polls. Using WhatsApp groups to maximise outreach to conducting Facebook live sessions, the parties are going all out, to reach out to the target audience .Information about publicity about state government schemes and party's decisions and thinking process would be shared through , WhatsApp and Telegram groups.Booth level office bearers conduct meeting and convey information to constituency or district level groups. Congress poll managers feel this will ensure that it gets support of many youngsters. Congress needs to use social media in a very efficient manner under the guidance and control of technical people . When it comes to Congress, however, it is perceived that the party has failed to adapt with the changing times and left behind in this area. Congress on Social Media .The country's oldest party, the Congress, has so far not shown any significant activity on this front. But the party is preparing to up their game through use of social media in the upcoming elections in Karnataka with the help of poll strategist KC Venugopal under the leadership of Sonia Ganghi and Rahul Ganhhi and Siddramaiah and Parmeshwar and with host of AICC and KPCC leaders. But the party have learnt the lessons. The Congress has created a WhatsApp group, down to the booth level in Punjab, In Punjab, the Congress is ran a robust social media campaign as it reached out to a large number of people using Facebook, Twitter, WhatsApp, etc. Reportedly it is advised by congress poll managers to create about 54,000 booth level WhatsApp and Telegram groups in the Karnataka state for keeping party workers and voters of the party together. With this, congress need to begun preparations for the next year's assembly election in all earnestness. Congress wants to make use of WhatsApp and Telegram to keep in constant touch with booth level office bearers of the party, and through them, attract voters towards the party. Similarly district level and assembly constituency level groups have to be created. In course of time, congress groups are planned to be created at zilla panchayat constituency, taluk panchayat constituency and booth levels. Congress need to create Instruction booklet towards this end to be passed on to district heads.The congress party, it is said, had identified over 54,000 booths in the state. For strengthening party organization through booth level office bearers, it has to appoint full time 54,000 party office bearers . Through the office bearers, WhatsApp and Telegram groups need to be planned and created at booth level. Office bearers of booth level groups will be members of district level WhatsApp groups it is stated .It is normal for parties to create Facebook pages and WhatsApp and Telegram groups during election. This was being done on the basis interest undertaken by local office bearers. But this time congress needs to give this system official recognition. The congress party can collect information from all these groups, but before such groups can be formed, permission from the president of district level unit must be made compulsory, Under this plan, Congress booth level president will be the admin for the WhatsApp and Telegram group of that booth. Every assembly constituency have 200 to250 booths. By bringing together these presidents, a WhatsApp and Telegram group is created at assembly constituency level. Their admins will be members of district level groups. From every groups, a couple of state level office bearers will be members. Information about publicity about state government schemes and party's decisions and thinking process would be shared through these groups. Booth level office bearers conduct meeting and convey information to constituency or district level groups. Congress poll managers feels this will ensure that it gets support of many youngsters. The campaigning style has indeed changed over the years and, now online campaign is also an important part of the election strategy of the political parties and candidates. In fact, online campaign is an important part of the entire poll strategy. It is seen today that social media gives us more access than ever to candidates. Because of that, we no longer look at candidates on a surface level. We demand, we want them to share as much as they can with us. Voters are more likely to forgive mistakes, if that candidate is transparent. All of the successful candidates this election cycle are using social media and transparency to connect with voters. What's becoming increasingly a fact with brands and companies has become true in politics, too.
Instant Messenger whatsApp and Telegram are a great way to do business if used properly within legal limits. With Telegram 4.1, we're increasing the maximum size of supergroups to 10,000 members each. That's a lot of people packed into one group, and now users and admins can use search to find specific users among them: Nearly no-cost no-frill .If used smartly it can change the way communication is done in India and across the globe .The world is literally running on communication .Be it is job application or a political campaign or anything under the sun communication is pivotal for their success and with gamut of brands rapidly using to communicate with their consumers and customers on daily basis .The companies are providing their what's App numbers in tier advertisements so that potential customers could enquire about their products and services . whatsApp can be used for internal group discussion in the enterprises .