By : M.S.Yatnatti Editor and Video Journalist Bengaluru : By: M.S.Yatnatti: Editor and Video Journalist Bangaluru: : Chief Minister need to recommendhis department to change the rules and issue passes to entry in Vidhan Soudha Bangalore to online journalist and web journalist of Daily News Web Portals despite they come in electronic media and 10 passes each need to be given to each electronic media portal and these web portals fulfills 2009 media accreditation rules and Vidhan Soudha Pass issuing rules . Hon'ble Minister for Information has taken no action on the information director for denial of passes to web portals . Despite Hon'ble Minister for Information and Infrastructure and Haj order to issue Vidhan Soudha passes to editor and journalist of web portals as per existing rules the director information department has declined to issue passes of Vidhan soudha to web portals. The director cannot refused it and his denial to issue passes will be taken very seriously by online journalist and web journalists..Vidhan soudha is public building and denial of issue of passes means department does not want to disseminate information to public which is prime duty of information of department. The director information department issues passes only to print media and this director does not want to encourage digital transformation of information department. Daily news portals are within the definition of "electronic media” and they are running Daily media portals since several years and months and entire content is available on the web portals. As per rules and policy of Information department 10 Vidhan Soudha passes can be made available to each "electronic media” online journalist or web journalist .In the definition of "electronic media” Broadcast or storage media that take advantage of electronic technology. They may include television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information. The term 'electronic media' is often used in contrast with print media.
Department of Information and Public Relations, Karnataka miserably failed to use digital media or electronic media or internet web portals or web journalist or online journalist. Department of Information and Public Relations is not using and encouraging web portals or web journalist or online journalist for the purpose of dissemination of information. Department of Information and Public Relations must understand that it will loose relevance if it does not go with digital transformation. Digital transformation is the only way to go forward. Whether it is small medium or large enterprise or even government there is no escaping digital transformation. Smart phones and better connectivity desktop and laptops and tablets have changed the way of citizen's lives.The electronic media revolution has renewed debate about print media's relevance. In reality, both communication forms have advantages and disadvantages. Print media reporters may cover subjects with greater depth than writers of electronic media. However, electronic media's ability to break news at lightning speeds is cited as a key factor for the continuing decline of print media readership. Broadcast or internet media that take advantage of electronic Technology. They may include web television, web radio, Internet Portals , CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information. The term 'electronic media' is often used in contrast with print media.
Content published on the World Wide Web is immediately available to a global audience of users. This makes the World Wide Web a very cost-effective medium to publish information. It is relatively inexpensive to publish information on the Internet. At a fraction of the cost to publish information by traditional methods, various organizations and individuals can now distribute information to millions of users. It costs only a few thousand dollars to establish an Internet presence and publish content on the Internet. Traditional methods of performing surveys are often relatively slow and expensive compared to online surveys conducted on the Internet. For example, in order to fill out various needs of customers or what they would like to see in a future product, it's often necessary to compile a list of address and mail a questionnaire to many customers. The success of such an attempt is not always guaranteed and can be very costly in terms of mailing the questionnaires and entering responses to a databases and analyzing it. On the other hand, you can use the World Wide Web to automate the whole process. For example, you can set up a CGI script to conduct online surveys. Results of such a survey can be automatically updated to a database. This database can then be used to keep a pulse on various opinions and needs of customers.