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by System Administrator - Friday, 22 May 2020, 9:24 PM

By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Let Government provide opportunities to all companies whether startup or small or Big .Digital transformation that the Indian Government has opened up on technology automation front both budget and complexities of adoption and great news for IT industry and its stakeholders. But it is trauma of IT Industry that Government tenders aremore towards vendors and principals and gives little opportunities to partners and they get eliminated in first stage itself and predetermined companies only get tenders and also payment cycle is so designed that only vendors with deeper pocket and working capital coming from their overseas parent companies . it is time to think how Indian SMEs and start up take up Government tenders .Reportedly almost all states and Union territories are showing a friendlier approach to startupsextending incubation facilities, facilitating early-stage funding, or even formulating policies for them. However, sourcing from these startups is still only on paper and not in practice. Requirements like prior experience, turnover limits to engage startups, earnest money deposits and other "archaic” sourcing policies impede opportunities for these new generation businesses. An analysis of Startup India's report that ranks states shows that the 27 states and 3 Union territories assessed fell short when it comes to providing an equal platform for startups vis-à-vis experienced companies in public procurement."Overall, performance of majority states is below average in this (ease of procurement) pillar as 26 states scored between 0% to 25% of the maximum marks,” the report said. The national average score under this particular criterion was 1.27 out of 14 marks, with performance of majority states defined as 'below average'."While at the policy level exemptions have been declared for startups in many of these aspects, the procedures followed by the states are sometimes not in alignment with the Centre,”. "It would be helpful to introduce easier bid eligibility, especially in the case of newer technologies like IOT and smart grids, which would aid infrastructure development,”. "Yes, there is more to be done to move away from age-old tendering procedures, but the open API policy under Digital India is a huge boon for tech entrepreneurs,” noted an expert

Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses.Business owners who spent time and money building their Facebook Page discovered in 2013, that Face book is showing their posts to just a tiny fraction of their fans. If they want all their Facebook fans to see their posts, they now need to pay Facebook. Facebook owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset. Follow your intuition, take risks. If you make easy and safe choices, very little worth remembering will ever happen. Understand what people want. What do they see in your technological innovation and the fundamental problem you are trying to solve?.G et lucky. Even with a great idea, an amazing team and solid execution, a little bit of luck comes in handy

Here's a suggestion: Draw up a list of the 3000 most influential people in your marketplace.  These people could include high quality prospective clients or maybe influential introducers; introducers are people who can recommend you to lots of buyers.  Then, put a plan together that will allow you to earn their attention.  This targeted approach takes time, but the rewards are enormous.  Don't believe me?  Okay, think how different your business would look, of you had already done this, and you could now pick up the phone and talk to the most influential people in your industry!  It's a game-changer. Everyone knows that quality never comes cheap. We have been trained from childhood to believe that if something looks too good to be true, it is too good to be true. Promising people a high quality service for a low fee, creates doubt. That's the last thing you want to happen in the mind of your prospective clients. I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar?  People look at them.  In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them.  The reason we call these kind of physically striking people 'attractive' is that they literally attract the attention and also the interest of other people. So, you might be wondering at this point, what this has to do with you and your marketing?  The most successful businesses all use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers.  The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.It's impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make your offering the most attractive to potential clients. In my experience, business owners often assume that the service they offer to potential clients is superb, when in reality it's pretty average, when compared to what their competitors are offering. One of the reasons for this, is that a key way service providers gather feedback on their competitors, is when they speak with former clients of their competitors. An accountant, for example, speaking with the disgruntled, former client of one of her competitors is likely to get a very biased, worst case scenario view.The key is to find out what you're really up against and then beat it by adding massive value.