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THE DIRECTOR OF KARNATAKA INFORMATION MUST PUBLISH THE DETAILS OF ADVERTISEMENTS

 
 
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THE DIRECTOR OF KARNATAKA INFORMATION MUST PUBLISH THE DETAILS OF ADVERTISEMENTS
by System Administrator - Thursday, 16 April 2015, 1:14 PM
 

By: M.S.Yatnatti: Editor and Video Journalist Bangaluru:. The World Wide Web is an ideal medium of information distribution because it takes away the time lag associated with publishing content and actually making it available to users. With the World Wide Web, you can distribute various announcements to millions of users in a timely manner. Because there is virtually no time lag from the time it takes to publish information to making the information available to users, the Web is an ideal medium to publicize announcements. As more people discover the virtues of the Web and get connected to the Internet, the Web will become the medium of choice for many organizations and individuals to publicize various announcements.

The director information under one committee makes the rules change the rules act according to his whims and fancies and minister is moot spectator in the whole affair.Several crores of rupees are given as advertisement in different media and that need to be openly published under RTI . CAG need to audit the Karnataka information department and its expenditure .

The director information has shown disrespect to "web portals” and "webjournalists” by declining Vidhan Soudha passes. The information director instead of disseminating information on various activities of the Government to the people through the web journalists and social media and providing feedback to the Government on important matters reflected in the web portal media the director is closing the doors of Vidhan Soudha to web journalists. The information department should stop treating and discriminating between accredited journalist and non-accredited journalists. There should not be any discrimination between journalists. Government can happily give government facilities to accredited journalist but Vidhan soudha passes need to be given to all journalists as non-accredited journalist do same service without the status of accredited journalists.The Information & Public Relations Department (I & PR) is the nodal agency of the Government of Karnataka for disseminating information on various activities of the Government to the people through the media and providing feedback to the Government on important matters reflected in the media. In addition, it is also the authoritative and official publicity agency of Government of Karnataka .The Department plays a pivotal role in the promotion of schemes and policies that lead to a greater and better understanding between the Government and the people. It also works as communication medium between the Government and all Mediajournalists whether accredited by department or not and plays a vital role in taking the welfare schemes to the people.With the atmosphere of peace and a new era for development, the Department strives to promote Karnataka, "The Land of Peace and Progress" to the millions of people around the world. Therefore, the Department of Information & Public Relations is charged with multifarious duties of creating awareness among the people about the nation, the state, its history, diversity, heritage, traditions, its development in various fields and its problems. It disseminates information about the Government, its activities, policies and programmes and also solicits and motivates the public to participate in the national endeavour for the integrated development of the state. It also gives feedback to the Government about its activities. All these involve public relations work such as multi-media publicity campaign, coordination with various departments, the press, Electronic media including web portals and social mediaAIR, Doordarshan and Local Cable TV operators.The Department is headed by a Director,.

 

R. Roshan Beg ,Hon'ble Minister for Information and Infrastructure and Haj has shut the doors ofVidhan Soudha Bangalore to online journalist and web journalist of Daily News Web Portals on the advice of information director despite they come in electronic media and 10 passes each need to be given to each electronic media portal and these web portals fulfills 2009 media accreditation rules and Vidhan Soudha Pass issuing rules . Hon'ble Minister for Information has taken no action on the information director for denial of passes to web portals. Despite Hon'ble Minister for Information and Infrastructure and Haj order to issue Vidhan Soudha passes to editor and journalist of web portals as per existing rules the director information department has declined to issue passes of Vidhan soudha to web portals. The director cannot refused it and his denial to issue passes will be taken very seriously by online journalist and web journalists..Vidhan soudha is public building and denial of issue of passes means department does not want to disseminate information to public which is prime duty of information of department. The director information department issues passes only to print media and this director does not want to encourage digital transformation of information department. Daily news portals are within the definition of "electronic media” and they are running Daily media portals since several years and months and entire content is available on the web portals. As per rules and policy of Information department 10 Vidhan Soudha passes can be made available to each "electronic media” online journalist or web journalist .In the definition of "electronic media” Broadcast or storage media that take advantage of electronic technology. They may include television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information. The term 'electronic media' is often used in contrast with print media.

Department of Information and Public Relations, Karnataka miserably failed to use digital media or electronic media or internet web portals portals or web journalist or online journalist. Department of Information and Public Relations is not using and encouraging web portals or web journalist or online journalist for the purpose of dissemination of information. Department of Information and Public Relations must understand that it will loose relevance if it does not go with digital transformation. Digital transformation is the only way to go forward. Whether it is small medium or large enterprise or even government there is no escaping digital transformation. Smart phones and better connectivity desktop and laptops and tablets have changed the way of citizen's lives.The electronic media revolution has renewed debate about print media's relevance. In reality, both communication forms have advantages and disadvantages. Print media reporters may cover subjects with greater depth than writers of electronic media. However, electronic media's ability to break news at lightning speeds is cited as a key factor for the continuing decline of print media readership. Broadcast or internet media that take advantage of electronic Technology. They may include web television, web radio, Internet Portals , CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information. The term 'electronic media' is often used in contrast with print media.

Content published on the World Wide Web is immediately available to a global audience of users. This makes the World Wide Web a very cost-effective medium to publish information. It is relatively inexpensive to publish information on the Internet. At a fraction of the cost to publish information by traditional methods, various organizations and individuals can now distribute information to millions of users. It costs only a few thousand dollars to establish an Internet presence and publish content on the Internet. Traditional methods of performing surveys are often relatively slow and expensive compared to online surveys conducted on the Internet. For example, in order to fill out various needs of customers or what they would like to see in a future product, it's often necessary to compile a list of  address and mail a questionnaire to many customers. The success of such an attempt is not always guaranteed and can be very costly in terms of mailing the questionnaires and entering responses to a databases and analyzing it. On the other hand, you can use the World Wide Web to automate the whole process. For example, you can set up a CGI script to conduct online surveys. Results of such a survey can be automatically updated to a database. This database can then be  used to keep a pulse on various opinions and needs of customers.

The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities. The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location. The Internet represents one of the most successful examples of the benefits of sustained investment and commitment to research and development of information infrastructure.