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COMPANIES HAVE STARTED TREATING EMPLOYEES AS SHORT-TERM ASSETS, AND THEY, IN TURN, HAVE REINVENTED THEMSELVES AS “MARKETABLE GOODS”

 
 
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COMPANIES HAVE STARTED TREATING EMPLOYEES AS SHORT-TERM ASSETS, AND THEY, IN TURN, HAVE REINVENTED THEMSELVES AS “MARKETABLE GOODS”
by System Administrator - Sunday, 9 September 2018, 12:44 PM
 

By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Every employee is an entrepreneur today .companies have started treating employees as short-term assets, and they, in turn, have they reinvented themselves as marketable goods, always ready to quit, always on the look-out for the next good opportunity. So, every person should think of herself as a business -- Me, Inc -- and to survive this new world of work, the CEO of Me, Inc -- the employee -- must be a quitter, The idea of work has changed so much in the last 20 years that employees are looking to quit from the moment they start at a job. Experts state that Governments should not provide welfare, but should exist only to organize markets, ensure they function well, and promote competition and innovation. If the company wasn't making commitments, employees weren't willing to pledge loyalty. It was sensible for a person to pick a job with an eye on learning skills that could be used in future in another company. In short, a job is a good job if it will lead to another job with another company. "People should view themselves as a business -- a bundle of skills, assets, qualities, experiences and relationships to be managed and continually enhanced,”. Entrepreneurs need to learn how to sell online. The must know how to validate their products. A lot of entrepreneurs need to learn how to get their story out there. Customers need to know what is unique about the product. Branding thier product is important how to put the product in front of the right customer, how to price it and handle promotion are very important . Number one is always finding demand. Product strategy has to be aligned with customer demand. B2C has more opportunity.Be your own boss .Create a startup and be your own boss .

Let it be small or big be your own boss .A small seed can become big tree .You have to have passion commitment and good idea good networking skills .A start up need to have a well documented business plan investment strategy and including exit options to angel investors in the start itself aslater problem should noy crop up with founders. You should have good product and it should be in need and it should have better feature than other products. what is not working discontinue it .Scale it as demand grows .Do not ignore Marketing .Growth capital is very important but do not over raise the finance and hire good talent as an when it is required .Do not over pay as it will be very difficult to manage the start up.Time is everything .Be different find right investors and venture capitalists and not vulture capitalists. Raise money intelligently find the right people be sure and flexible .Do not ignore open source technology. Well documented code of conduct is very important for every employee.and directors of the startup. Well defined Information technology is one of the biggest mass employers. Be different startup .Find unsolved problems of customers and solve it, everybody has problems. Many have many problems .Few problems are universal. Few problems are local few are national and few are international .Find unsolved problems. Companies succeed because they solve and understand the unsolved problem and come up with solutions that are very different from what others do. Put yourself in the customer's position; perhaps you would have experienced a pain point yourself. You may not fully understand the difficulty unless you experience it yourself .Develop deep customer insights. Secret of your success is in Passion, determination, vision, agility, team play, fund-raising skills.What exactly defines the DNA of a booming startup? What do some of the biggest names in the investment community look for in startups and entrepreneurs Clarity of vision Domain expertise? What key factors do successful entrepreneurs attribute to their triumph? Need to be understood diligently. IT major Infosys has reportedly increased the salary of its top executives but the base scale for entry-level software engineers has not changed for more than five years. According to experts, starting salaries offered by other IT companies are in the same range. Information technology is one of the most important mass employer in the country today providing significant valueaddition and employment creation.