By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Never forward 'as received' messages whose veracity you aren't sure of;Reportedly Lynch-mobs debase humanity. The reasons for their actions in the recent past have been varied: Suspicion of cow smuggling, thieving, and child trafficking. However, a common thread found in many cases has been the circulation of rumours and fake news that appeal to people's fears and bigotry on messaging platforms, especially WhatsApp. While according to reports rumours leading to lynchings and even riots are not new to India, their frequency is alarming. Digital technologies afford us greater ability to communicate and to exercise our freedom of expression more fully than ever before. They also allow the spread of rumours in greater numbers, over greater distances and with greater impunity. While child abduction rumours on WhatsApp resulted in a lynching in 2015 too, the past month has seen such rumours spread all over South India, resulting in dozens of lynchings. The difference? Increased use of the internet. How can this menace be tackled? First, we have to accept personal responsibility: Never forward 'as received' messages whose veracity you aren't sure of; chastise those who do. This is also backed by the law: the IPC, under provisions like Sections 505 and 153A, allows for prosecution of certain categories of harmful rumours and falsehoods.Second, WhatsApp's moderation-less design encourages rumour-mongering. WhatsApp implicitly discourages moderation of content in groups (eg., it only has 'administrators', not 'moderators'), unlike, say, Facebook.Instant Messenger whatsApp and Telegram are a great way to do business if used properly within legal limits. With Telegram 4.1, we're increasing the maximum size of supergroups to 10,000 members each. That's a lot of people packed into one group, and now users and admins can use search to find specific users among them: Nearly no-cost no-frill .If used smartly it can change the way communication is done in India and across the globe .The world is literally running on communication .Be it is job application or a political campaign or anything under the sun communication is pivotal for their success and with gamut of brands rapidly using to communicate with their consumers and customers on daily basis .The companies are providing their what's App numbers in tier advertisements so that potential customers could enquire about their products and services . whatsApp can be used for internal group discussion in the enterprises .The companies can have separate groups for each business units and teachers can have each group for their students wherein important information can be shared with everyone.It is a perfect tool to keep everyone in loop and help each team member by offering information needed. It is interesting to note that while whats app is great tool to do business efficiently but Indian companies yet not have embraced it fully .Once they realize the value of of this simple App and it could be next big thing in communication space in the country. WhatsApp Marketing is a tool for interaction: WhatsApp should only be used as a tool for quickly interacting with known persons and un-known persons. For instance, if you own a furniture shop, you should use our WhatsApp Markeingto send many pictures of new stock items to existing customers and new customers. Change your display picture to your products: And change your WhatsApp status to either your website or an obviously marketing status. For instance: "Get in touch with me in case you're looking to purchase quality furniture".WhatsApp and Telegram as a tool to organize: Today, WhatsApp marketing is one of the best instruments to organize people for a cause or an event. Supporters of the Poltician party utilized WhatsApp marketing brilliantly to organize themselves in different voting constituencies. So the next time you're doing an event, do send a welcome massages to everyone with using our WhatsApp .WhatsApp is a cross-platform mobile application that enables message exchanges across different mobility platforms like iPhone, BlackBerry, Android, Windows Phone and Nokia. It is not even second but before the traditional text messages, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an application of the next generation as it gives the marketeers not only the ability to send media rich bulk Whatsapp messages to the target clients, however it additionally has helps digital marketing professional to reach out to a subscriber base of 900 million client who are on whatsapp.Benefits of WhatsApp Marketing:Now a days WhatsApp is also used as WhatsApp Marketing in US and other country for Promotion of Real Estate, Insurance, Institute, Loans, Education etc. This is the latest trend of Marketing in the world for direct marketing or interaction with friends and family, Now in a day many business man deals on WhatsApp to view/share Picture. This is the best option for those businessman who using Bulk SMS Services or Voice Call.Benefits of Whatsapp Marketing: You can easily send Text/ Image/ Audio/ Video/ Vcard/ Location messages to any part of the world without any additional charges.All tools are very easy to use.You can use your Excel/CSV file format to attach contact list for sending WhatsApp messages and You can target your Premium clients.