By : M.S.Yatnatti Editor and Video Journalist Bengaluru :According to press reports Facebook has been conducting market research in recent weeks to determine whether an ad-free version paid by subscriptions would spur more people to join the network, said people familiar with the matter.The company has studied such an option in the past, but now there's more internal momentum to pursue it in light of Facebook's recent data scandal. The plans aren't solid and may not go forward, according to the people, who asked not to be identified. Facebook declined to comment. Reportedly CEO Mark Zuckerberg has long considered such an alternative -- not to replace the social network's business model, but to remove a common reason people give for leaving the service. The firm generated virtually all its $41billion in revenue last year by selling ads targeted with user data. Internal company research in past years concluded consumers wouldn't be receptive to a subscription option.Now, it thinks consumer sentiment may be changing, with the firm facing a crisis of public trust amid the privacy breach scandal.According to reports Facebook has been and remains the undisputed king of the social network market. Granted, in some regions of the world, like Russia or China for example, there is a more level playing field with the success of popular alternatives to Facebook who take an equal market share. But for the most part, Facebook is the worldwide leader when it comes to social interaction online. If you're using the platform, you've got no choice but to accept the network's settings on privacy and data protection and live with them. If you don't want to do this, then you'll have to find a good and conservative alternative to Facebook - and either convince all of your friends, family, colleagues, and acquaintances to join you, or be prepared for the fact that your online friendship circle will be significantly reduced (to begin with at least).If you on the hunt for a conservative Facebook alternative? While it may seem like a daunting task, you can rest assured you're not alone. Whether it's because of hidden terms and conditions, data protection issues, or platform rules and regulations - the reasons for finding an alternative to Facebook are common and more and more users are looking to avoid the Californian social media giant. The market for similar networks is massive, and there's a large selection of platforms ready to accept Facebook's digital refugees. In our guide, we've already introduced some of the biggest and most important social media platforms around. But regardless of whether you're using Twitter, Instagram, or Google+: Awareness and consideration about privacy and data protection are also important factors in choosing to use any of the other social media giants. One common complaint targeted specifically at Facebook is that that Facebook Newsfeed algorithms decide exactly what you do and don't see. Another problem is personalized advertising, which is of course only possible through accessing and interpreting personal user data. As you can see: the list of criticisms for the social network market leader is long. So it's good news that there are a few other alternatives to Facebook on the market. Some of these Facebook alternatives are more conservative, offer less advertising, others offer improved data protection, and some even offer extended functions and features that aren't currently available for Face book customers.