By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Reportedly with the rise in the internet and digital networks, digital marketing has become an indispensable need for businesses looking to promote themselves. As consumers are turning tech-savvy, entrepreneurs and digitally-enabled companies are building their brand on digital marketing platforms, in the next five years, India will add half a billion more internet users, which will compel most companies to turn to digital channels for promotions to reach out to more number of people.This will lead to a rise in demand for people with digital marketing skills, as a result of which more than 18,00,000 digital marketing jobs will be generated by the end of 2020. This will open new doors for fresh talents with an in-depth knowledge of digital marketing.
It is to be noted that everyone has to take the first step, and your first potential step into the digital market space might be an opportunity at the lowest level. Do not hesitate; you can always keep updating yourself on better options through employment sites, and look for alternatives while building up a portfolio and learning while you work.Making a foray into digital marketing can be challenging . Its components, including social media marketing, email marketing, SEO, content, web development, mobile marketing, analytics, AdWords, have its separate rules and operational system. Experts can help you navigate through these different yet connected realms to help you understand the basic concepts well enough to conceptualise, design, and execute online campaigns for different companies with latest online marketing tools. Taking up training and getting certified can help remove the conventional barriers to enter this career.The internet is vast, and digital marketing has to cater to a variety of different channels and media to communicate with potential customers. The digital marketing field, therefore, offers a wide range of career options that you can choose from on the basis of your interest or existing skills. You could choose to be anything from a digital marketing executive, to social media marketing executive to SEO expert or a Conversion Rate Optimisation (CRO) specialist.In each of these roles, there is a hierarchy based on your skillset, experience, and other factors. Personal branding is one of the tactics to market or showcase one's talent to attract better opportunities to improve one's digital marketing career. Make it a point to exhibit your skills and achievements on your social media networks, especially LinkedIn as it is one of the best professional platforms. Create a winning resume that showcases your competencies, to win over a potential employer.
According to press reports unlike some other professions where the basic foundation of required skills does not change over the time, digital marketing is a constantly evolving space. Although the need for skilled and creative people in the field remains unchanged, changing trends mean that the methods and processes utilised can change quickly. If you do not keep yourself updated with the latest industry developments, you are likely to be replaced by someone more clued in. You can keep yourself updated on the latest in digital marketing through online resources such as YouTube channels and blogs.Reportedly knowing the right people can make a huge difference, so it is important to reach out to and build relationships to create a robust network on popular platforms such as LinkedIn, Facebook, Twitter etc. Companies looking to hire you would like to have evidence in real-time of your ability to deliver a successful digital marketing campaign; thus, you must have some examples of your work easily accessible on social media. So, make it a point to create blogs or vlogs connected to your area of interest and specialisation. It is important to remember that the best brand builders are constantly building and improving their networks, and you should do the same.Instant Messenger whatsApp and Telegram are a great way to do business if used properly within legal limits. With Telegram 4.1, we're increasing the maximum size of supergroups to 10,000 members each. That's a lot of people packed into one group, and now users and admins can use search to find specific users among them: Nearly no-cost no-frill .If used smartly it can change the way communication is done in India and across the globe .The world is literally running on communication .Be it is job application or a political campaign or anything under the sun communication is pivotal for their success and with gamut of brands rapidly using to communicate with their consumers and customers on daily basis .The companies are providing their what's App numbers in tier advertisements so that potential customers could enquire about their products and services . whatsApp can be used for internal group discussion in the enterprises .The companies can have separate groups for each business units and teachers can have each group for their students wherein important information can be shared with everyone.It is a perfect tool to keep everyone in loop and help each team member by offering information needed. It is interesting to note that while whats app is great tool to do business efficiently but Indian companies yet not have embraced it fully .Once they realize the value of of this simple App and it could be next big thing in communication space in the country. WhatsApp Marketing is a tool for interaction: WhatsApp should only be used as a tool for quickly interacting with known persons and un-known persons. For instance, if you own a furniture shop, you should use our WhatsApp Markeingto send many pictures of new stock items to existing customers and new customers. Change your display picture to your products: And change your WhatsApp status to either your website or an obviously marketing status. For instance: "Get in touch with me in case you're looking to purchase quality furniture".