By: M.S.Yatnatti: Editor and Video Journalist Bengaluru: Be fast : Sure, big companies have big resources. But you know what else they have? Big bureaucracy. In other words, they are slow. And if there's something clients hate, it's slow service. You need to build your company with a culture of lightning fast speed: emails responded to within minutes or hours, samples delivered within weeks instead of months and a team of phenomenal sales and technical personnel who were empowered to make decisions on the spot. Big companies are rarely built to be fast, so use this weakness to your advantage as you create your company DNA.Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. Business owners who spent time and money building their Facebook Page discovered in 2013, that Facebook is showing their posts to just a tiny fraction of their fans. If they want all their Facebook fans to see their posts, they now need to pay Facebook . Facebook owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset.Instant Messenger whatsApp and Telegram are a great way to do business if used properly within legal limits. With Telegram 4.1, we're increasing the maximum size of supergroups to 10,000 members each. That's a lot of people packed into one group, and now users and admins can use search to find specific users among them: Nearly no-cost no-frill .If used smartly it can change the way communication is done in India and across the globe .The world is literally running on communication .Be it is job application or a political campaign or anything under the sun communication is pivotal for their success and with gamut of brands rapidly using to communicate with their consumers and customers on daily basis .The companies areproviding their what's App numbers in tier advertisements so that potential customers could enquire about their products and services . whatsApp can be used for internal group discussion in the enterprises .The companies can have separate groups for each business units and teachers can have each group for their students wherein important information can be shared with everyone.It is a perfect tool to keep everyone in loop and help each team member by offering information needed. It is interesting to note that while whats app is great tool to do business efficiently but Indian companies yet not have embraced it fully .Once they realize the value of of this simple App and it could be next big thing in communication space in the country. WhatsApp Marketing is a tool for interaction: WhatsApp should only be used as a tool for quickly interacting with known persons and un-known persons. For instance, if you own a furniture shop, you should use our WhatsApp Markeing to send many pictures of new stock items to existing customers and new customers. Change your display picture to your products: And change your WhatsApp status to either your website or an obviously marketing status. For instance: "Get in touch with me in case you're looking to purchase quality furniture".WhatsApp and Telegram as a tool to organize: Today, WhatsApp marketing is one of the best instruments to organize people for a cause or an event. Supporters of the Poltician party utilized WhatsApp marketing brilliantly to organize themselves in different voting constituencies. So the next time you're doing an event, do send a welcome massages to everyone with using our WhatsApp .WhatsApp is a cross-platform mobile application that enables message exchanges across different mobility platforms like iPhone, BlackBerry, Android, Windows Phone and Nokia. It is not even second but before the traditional text messages, a smart phone user can miss your text message but not your whatsapp marketing message. Here's a suggestion: Draw up a list of the 3000 most influential people in your marketplace. These people could include high quality prospective clients or maybe influential introducers; introducers are people who can recommend you to lots of buyers. Then, put a plan together that will allow you to earn their attention. This targeted approach takes time, but the rewards are enormous. Don't believe me? Okay, think how different your business would look, of you had already done this, and you could now pick up the phone and talk to the most influential people in your industry! It's a game-changer. Everyone knows that quality never comes cheap. We have been trained from childhood to believe that if something looks too good to be true, it is too good to be true. Promising people a high quality service for a low fee, creates doubt. That's the last thing you want to happen in the mind of your prospective clients. I am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar? People look at them. In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them. The reason we call these kind of physically striking people 'attractive' is that they literally attract the attention and also the interest of other people. So, you might be wondering at this point, what this has to do with you and your marketing. The most successful businesses all use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers. The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive. It's impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make your offering the most attractive to potential clients.In my experience, business owners often assume that the service they offer to potential clients is superb, when in reality it's pretty average, when compared to what their competitors are offering. One of the reasons for this, is that a key way service providers gather feedback on their competitors, is when they speak with former clients of their competitors. An accountant, for example, speaking with the disgruntled, former client of one of her competitors is likely to get a very biased, worst case scenario view.The key is to find out what you're really up against and then beat it by adding massive value.